Retro Ad Banners

Remember when the internet was paved with blinking banner ads? Before ad blockers, before programmatic bidding, before anyone knew what a "click-through rate" was - there were these glorious masterpieces. Animated GIFs promising free money, punch-the-monkey games, and web hosting for just $4.95/month. The web's original art form.

468x60 Full Banner 10,779 ads	Full Banner The original. On October 27, 1994, HotWired.com ran the world's first banner ad - a 468x60 from AT&T that asked "Have you ever clicked your mouse right HERE?" with an arrow pointing at itself. 44%... more see all >

234x60 Half Banner 3,048 ads	Half Banner Exactly half the width of the Full Banner, the 234x60 "Half Banner" was standardized by the IAB in 1996 for sites that couldn't spare the full 468 pixels. It fit neatly in sidebars and smaller layouts... more see all >

120x240 Vertical Banner 327 ads	Vertical Banner The "Vertical Banner" was the IAB's answer to sidebar advertising, standardized in 1996. At 120 pixels wide, it fit perfectly in the left-hand navigation columns that dominated late-90s web design (th... more see all >

125x125 Square Button 3,266 ads	Square Button The "Square Button" became wildly popular on blogs and personal sites in the late 1990s. While not part of the original IAB standards, it was universally adopted because it fit perfectly in sidebars a... more see all >

120x90 Button 1 2,987 ads	Button 1 The larger of the two IAB "Button" sizes, standardized in 1996. At 120x90, it was designed as a compact sponsor badge - bigger than the micro 88x31 buttons that webmasters traded like baseball cards, ... more see all >

120x60 Button 2 6,744 ads	Button 2 The smallest official IAB ad unit, standardized in 1996. The "Button 2" at 120x60 was barely bigger than a postage stamp, designed for subtle sponsor acknowledgment rather than flashy advertising. Thi... more see all >

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